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Discover:
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Behavioral Analysis |
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Understand the demographics, psychographics and
geography of potential customers |
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Market
analysis |
: |
Online
market research |
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Target
Market |
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Choosing the market with high customer segmentation |
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Customer Profiling |
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Define
the customer |
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Find
target audience |
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The
places to find your prospects |
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Competitor analysis |
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Understand all about your competitions activity
online and where and how they
advertise
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Influmers |
: |
Understand the WOM (Word of Mouth) creator |
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Web
Analytics |
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Visit
pattern analysis |
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iSWOT |
: |
Strength weakness opportunity threat analysis of
your business on the Internet |
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Marketing Bridge |
: |
Analysis of everything a customer experiences about
your business |
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Attract:
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Audience's appetite |
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Off-site advertisement and media habits, link
baiting and link building |
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Advertisement |
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Creative like banners, fillers, flyers, newsletters
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SEO |
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Organic / Natural search engine optimization |
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SMM
|
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Marketing in both general and niche social
networking websites |
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Search
marketing |
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PPC,
paid listing, directories etc. |
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Strategy |
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Develop a blue print of your Internet campaign
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Copywriting |
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Offsite ad copies |
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Convert:
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SIA
|
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Square
Inch Analysis of web pages (SIA) |
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Information architecture |
: |
Design
the high level architecture flow |
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Website that sells |
: |
Design
effective landing pages with persuasive call for
action |
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WEX
|
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Website User Experience & Usability testing |
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Navigation |
: |
Enable
easy navigation |
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Copywriting |
: |
Make
the content compelling for Search engines and
customers |
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Corporate identity |
: |
Enforce consistent visual appearance and
communication materials |
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PPP |
: |
Placing the products at the right place on your
website, aesthetics |
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Retain:
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Remarketing |
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Strategy for marketing to the existing customers |
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Up-selling |
: |
Devise
up-selling strategy |
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Newsletters |
: |
Design
newsletters |
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Web
monitoring |
: |
Keep
eye and ear on customers and improve the offerings |
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Reputation management |
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Ward
of the negativity and capitalize on the positives. |
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Multiply:
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Packaging |
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Re-define your service and/or product offerings |
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Cross-selling |
: |
Define
cross-selling strategy |
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Lead
generation |
: |
Strategy for lead generation |
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Affinity & loyalty |
: |
Research to improve affinity and loyalty to your
brand |
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Influmer strategy |
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Strategy for WOM generation to improve UGC |
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Affiliate marketing |
: |
Find
the right affiliates, negotiate and implement |
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Building brand equity |
: |
360
degree brand equity generation |
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Marketing |
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Targeted email marketing, Blog marketing |
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Media
buying |
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Determine objectives, strategy development,
research, negotiate and implement. |
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Tracking campaign |
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Analysis and track the campaign |
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Content networks |
: |
Discover and advertise in content networks for niche
and specific audience. |
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Offline advertising |
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Google
radio ads, print ads, TV ads etc. |
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USP |
: |
Unique
Selling Proposition Analysis |
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