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Website Analytics for more Insight

The biggest advantage of search engine marketing over traditional medium is measurability.   You can measure the effectiveness of every phase and stage of your campaign. People visit your website for information, for comparison, purchase or by mere accident. He has already made some choices before arriving. They either used a search engine or clicked a link they are interested in. They searched a keyword or key phrase. They found your title and description interesting among a list of competing websites within the search results. They want information and out of choice coming to you for that. Kapston's analytics team tells you everything you would like to know about your visitors such as where they come from, how they found you, how they interact with your site, where and why they lost interest, their transit time, pay per click or from organic search, conversion ratio and much more. This helps you to focus your time and money on designing and executing campaigns that deliver ROI and improve your product as well as grow your company from within. In short we help you to find and convert more visitors. Search engine marketing provides more detailed tracking than almost any other medium which would allow justifying and fine tuning your marketing expenditures.

 
What We Do.

• Source Analysis - We work with you to analyze the "converts" among the visitors (those who purchase, download, register or give a call) as well as the other visitors to determine the methodology of your website.   

• Landing Page Analysis - We experiment with the landing pages and track visitor behavior in your web site, thus help you to solve the technical barriers if any.

• Landing Page - You are about to launch a big online marketing campaign with traditional media buys, PPC, banner ads, SEO etc. You've tested your website's creative and your click through rate (CTR) is strong. You know once you go live a lot of targeted traffic would hit your site. But is that all?

Conversion is the alpha and omega.

You want your visitors to do some desired action like registering for your newsletter, contact you for more information or buy your product. Your website is not successful until that action take place. When a visitor does it then you've had a conversion. If you have millions of visitors coming to your site everyday and no one converts, you have an unsuccessful marketing campaign and a deflated marketing budget. We experiment with the landing pages and track visitor behavior in your web site, thus help you to solve the technical barriers if any.

Web site Analysis - We examine the site thoroughly, to see the accessibility of the site to search engines, navigation structure and incoming and outgoing links to enhance the quality of your website.   
Reports - We draft reports to define goals and develop media plan based on your present campaign and performance indicators.

How You Benefit.

Experience and Insight on call - Our Analysis and Methodology teams make sure that they bring out the best of their knowledge as well as the best available technologies to take your site to the highest possible positions in major search engines.
Leveraging Technologies - We do have experience working with the best and comprehensive analytical tools in the industry. We can leverage any advanced technologies.
One Pointed Focus -  We are masters in the art of translating the report on web site analytics and Insight into a piece of great successive online campaign in numerous fields such as online tutoring, real estate, services etc. and of course it takes care of our clients' aim to achieve and exceed real-world business goals.