OffersForShoppers Casestudy

Social Media Marketing

Behavioral Marketing

Lead Generation

Corporate Communications

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OffersForShoppers Case Study

Client: OffersForShoppers (OFS) (India’s first and biggest web to store company)
	Campaign Start date: 1-June-2007 Campaign end date: Ongoing Client location: Bangalore Target market: Bangalore & Delhi

The Problems and Challenges: • Less visits • Website not customer oriented • Site conversion rate was too less • User experience and look and feel was below average • Poor repeat business ratio • Website navigation and usability was extremely poor • Limited search engine optimization budget • No branding and corporate identity • Poor SEO, Internet advertisements and SEM • No cross selling and up-selling • No differentiation and positioning • Poor information architecture and content structure

"Kapston work with us on all aspects of our marketing initiatives, online and offline. The visits and conversion are 500% up."

Kumar Setu - CEO
OffersforShoppers.com

The Solutions offered:

• User friendly website
• Social Media Marketing
• Defined the client’s online & offline advertisement & marketing strategies
• Provided with an extensive list of keywords to be used
• Did square inch analysis of OFS website
• SEO
• Listed in major directories, classifieds manually
• Behavioral marketing and visitor profiling
• Usability testing
• Conducted Kapston iSWOT, Kapston PPP & Kapston SIA
• 360 degree internet communications
• Creative Banner advertisements

Kapston Campaign Results:

• Traffic increased 500+ percent
• Page views increased by 550 percent
• Web presence increased leaps and bounds
• Client could concentrate on core business, which helped their offline efforts.
• Positioned OffersForShoppers as India’s first and leading web to store
• Differentiated with all the competitors
• A user friendly website
• Easy navigations
• Logo
• Media kit
• Wider range of keywords
• Higher visibility in search engines
• High conversion rates
• Increased repeated visitors
• Organic search engine marketing sends major visits

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