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Value add for each activity in your Internet Business's
Value chain.
Often companies have gaps in what they actually want to
communicate and what the market comprehends. Many
websites look perfect from the outside, but when it
comes down to actually accomplishing a desired action,
the imperfections surfaces. According to Forrester
research, ¼th of users who did not find a website
interesting, could not use the site satisfactorily and
was unable to find the required information easily, do
not return to the website again. In the process these
websites kill their brand before it is born. The
marketer will get optimum ROI if he focuses his brand
communication on the point of purchase and when the
customer is conscious of his need. The fundamental
hypothesis of 360 degree marketing strategy is that the
human brain acts and reacts to all brand communications
from all directions at all times. It also state that the
brain absorbs and retains a major chunk of this
broadcast.
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Click here to know more and to
submit an RFP.
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Kapston believe that the brain accepts and process
information efficiently and completely, if the message
is delivered when the user is consciously searching for
information. The major places you can target this set of
potential customers is while they are at a retail outlet
or while they are browsing through the internet.
Kapston's 3600 search marketing use this fact
to convey the brand message effectively in right
direction, right place and at the right time.360 degree
Internet Advertisement and 360 degree Internet Marketing
covers all the areas of internet your potential
customers may visit. We make sure to advertise in all
directions using all available internet marketing
techniques, covering all internet channels 24/7. We also
make sure to reach almost all segment and type of
customers cutting across geography, demography and
behavior. Website is a branding tool and there need to
be a synergy with other branding channels while
propagating the branding messages. There is nothing
called quick branding as in the case of PPC or having a
website. Brand equity increases by continuous and
consistent brand communications.
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