Client: HolidayHangouts (HH) (India’s first Second Homes provider)
 

Campaign Start date: 15 September 2006
Campaign end date: Ongoing
Client location: Kerala
Target : Non resident Indians
 

The Problems and Challenges:
 
• A website for the purpose of brochures
• No Branding
• No Corporate Identity
• Targeting only local market
• No Positioning
 

 
"Kapston help us forget about the pains of online advertisement and marketing. This has helped us to focus completely on our core business. They have made us India’s best second home player.

PA Prem Kumar. Director, HolidayHangouts.com
 

 
The Solutions offered:

• User friendly website
• Social Media Marketing
• Defined the client’s online & offline advertisement & marketing strategies
• End-to-End Business Consulting
• SEO
• Listed in major directories, classifieds manually
• Behavioral marketing and visitor profiling
• Usability testing
• Conducted Kapston iSWOT, Kapston PPP & Kapston SIA
• Market Analysis
• Competitor analysis 
• Marketing Bridge Analysis
• Information Architecture
• Corporate Identity 
• Building Brand Equity
• USP analysis

 
Kapston Campaign Results:

• Traffic increased 1000+ percent
• Page views increased by 1300+ percent
• Web presence increased leaps and bounds
• Client could concentrate on core business, which helped their offline efforts.
• Positioned HolidayHangouts as India’s first Second Home Providers
• Differentiated with all the competitors
• A user friendly website
• Easy navigations
• Logo
• Wider range of keywords & Key Phrases
• Higher visibility in search engines
• High conversion rates
• Increased repeated visitors
• Organic search engine marketing sends major visits