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Re-marketing Up-selling & Cross - Selling

Remarketing is a strategy used by Kapston to leverage existing customers. Remarketing is used to remind your offering and drive sales with the least effort at the lowest possible marketing budget .Once your media or online campaign begins to show results by boosting your site traffic, then remarketing can be used to convert visits. If your goal is to find new customers, then remarketing may not be appropriate. New customers normally require more creative branding-intensive approaches. The creative approach varies with the audience. You need less emphasis on brand building and put more emphasis on category and product preferences or vice versa.

Kapston analyzes the existing user activities, behavior and understand the level of interest generated. With this inputs we will categorize the user and design a remarketing strategy customized for a particular segment of customers or a single customer. As consumer perception is different for a known and an unknown or lesser known brand, the categorization also changes. This is when we decide whether an ad to remind him or a direct mail to introduce a new offering or a call for action make more business sense.

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People don’t like being spammed hence an opt-in mailing list is a critical component. Because most of the users are genuinely interested in you, they may actually market your product indirectly to their friends and relatives. Kapston call them indirect marketers. We do a thorough research on the customer by looking at his past buying cycles, behaviors, age, interests etc. and design mail templates and schedule reminders. We design your call for action and landing page customized for customers.

Both new customers and existing customers behave the same when you launch a new service or product if you are not yet a known brand. You introduce it and generate interest and then move them to the awareness phase, at this phase you turn this interest to a need-phase, research phase, build trust and then gradually push to the buying phase. For a known brand the trust building phase is partly or completely absent.

Kapston suggests including your site and page URL on both your online and offline campaigns. Using cheaper media to drive traffic and to later use remarketing and behavioral targeting is the thumb rule for Kapston for now. Segmentation, customization and optimization are the three main things Kapston use while designing your remarketing strategy.

A synergy of marketing and remarketing is required to drive a lot of customers and maximize the ROI.