The Full Cycle Digital Marketing ^SM agency

PPPP.
(psychological product placement & positioning)

Product positioning on a web page is an art and science. It is an art because the positioning has to be aesthetic and science, because it is psychological. There are similarities between products placed in a retail outlet and it is placed on a website. Good position in a retail store is near the entrance, next to the cashier, ahead of the competitor’s product, in the front side of the racks etc. The same applies to a website too. But there are various other parameters that come into play when the target area is small as in a computer monitor. The heat map of a search results page is entirely different than that of a website. The eye movement in a shopping site is entirely different from an information website. The size of the text or an image needs to be carefully chosen. The demographics and gender difference reflects in the way a page is scanned.