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Kapston Methodology 

 
 WYGIWYG (What You Give Is What You Get )– The Karma Methodology of Marketing

What you give your customers is what you get. If you give them a great product or a great service with great user experience and packaging at a great price, then they will come back again and again bringing more people along. Continuous business growth can be achieved by giving continuous satisfaction to consumers. Internet can be an enabler and can be used to find the right combination of place, price, positioning, promotion, participation and packaging. Adding value to all aspects of your business will enhance your value chain; a value which is greater than the sum of it parts.

Conventional wisdom does not work on the internet. You simply cannot build and maintain a competitive advantage by thinking in the old fashioned way. Businesses today need more out of the box unbiased thinking. We boost your rocket to escape the gravity of conventional thinking. Thinking on something for long and deep may blur your vision and make you one dimensional.
For e.g. most companies think that their potential customer and potential market is only the one they thought while conceiving an idea, developing a product or while packaging a service.  Most of the time, they are wrong. Like the elephant’s psychology, they often do not know how big they are, what their strengths are and how best it can be utilized. Most companies look perfect from the outside and complacent from the inside. There are always places to go and place to grow. We reduce the cost of opportunity lost and help them stretch. What Kapston brings to the table is unbiased multi dimensional view and with that, the experience of doing business with some great companies.

We have been helping our clients in Personalization, Participation & Peer-to-Peer.

Personalization: Hitting the market with a great product or service is not enough. It needs to be perfectly packaged and positioned. Businesses should also expose interfaces which help customers pull and share information they want.

Participation: Leveraging emerging technologies is required to optimize and maximize participation. Customers should decide the product directions and this can only be achieved by democratization of information.

Peer-to-Peer: The conventional marketing is interruptive in nature, trying to impose a message on the customer. Passive customers are a passé. Next generation brands will emerge from active customer communities with active conversations and brand engagement. Peer-to-Peer is the future of marketing.

They do not buy a product and spread the word when they fall in like. Customers spread the word and buy a product or service when they fall in love with it. We help you transition them from fall in like to fall in love.