The Full Cycle Digital Marketing ^SM agency

influmers. (influential consumers)

Influmer ^SM or Influmers ^SM is an abbreviation for Influential Consumers. It describes the way customers change the dynamics of modern day consumerism. The term is coined by Kapston to broadly and loosely explain consumers who can influence other people to a purchase and also the people who can influence changes on the various aspects of packaging, distribution, support and pricing of a product or a service. The new age customers are not the passive customers whom the companies used to take for granted.

The days of customers who accept anything without reacting is in the final stage of extinction. Every economist in the world predicted a total dominance of companies on the customers. A situation, where competing company’s come together and control and dominate the customers. Internet is once again proving economists wrong. Inversely, today’s customers alone and in group have the power to exercise influence and to an extend control the monopolistic behavior of the companies. Coming are the days of movements of organized customers against big industrial powerhouses.