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Your selling cycle ends after your customers buys from you and
tell people about your product and service, right? Not really.
After they buy from you, customers may have queries regarding
the product or service, information on billing, shipping,
returns and your policies and various other things. Apart from
that they may want to enhance the product or service with some
additional features or extensions or with an altogether better
one. Most of the time buying happens by impulse, and people
would want to confirm that they have made the right choice and
to know whether cheaper or better value solutions are available.
Internet is the first place and search is the first thing they
do to understand more about the product and to know more about
what others think and say about it. Some Influmers share their
experiences too, LESS if it’s GOOD and MORE if it’s BAD. This
delicate and indecisive period has the potential to make or
break your brand. After sale customer service and customer
reinforcement has positive and negative influence on word of
mouth generation, reputation, UP-sell and for the Top-line. |
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If your keyword strategy, marketing, Word of mouth strategy,
website design and usability are not geared towards this aspect,
you are offering your competitors a cake walk.
We not only can help retain and multiply your customers, but can
also reduce the cost of advertisement, retention and customer
service spend. |