|
A brand name search returns 30%
user generated content now and it doesn’t end there.
Engagement is the new mantra. More engagement means more user
generated content, more free research, better relationships,
more consumer generated content, more blended search results and
hence more visits and conversion.
At Kapston, we combine our in-depth understanding of online
consumer behavior, psychographics, heuristics, search engine
optimization, search marketing with personalized & customized
research and analytics to help clients to take advantage of
emerging social media channels, platforms and social networks.
This integrated strategy has helped our clients gain significant
competitive advantage and return on investment.
|
| |
|
We plan and develop strategies to leverage user generated
content through blogs, forums, social networks, communities,
focused groups and niche communities.
Our social media marketing services include:
|
 |
Identify the qualities and value of your brand which appeals
to a wider audience |
|
|
Identify communities |
|
|
Create communication messages |
|
|
Integrated social media marketing strategy development (SMM
with SEO, SEM, digital advertisements etc.). |
|
|
Attract Influmers (influential consumers), |
|
|
Create focused groups and niche communities. |
|
|
Create personal relationship with bloggers and evangelists |
|
|
Analytics and Reporting |
|
|
|
 |
|
| |
 |
| |
Marketing to the Influmers |
| |
The term coined by Kapston to broadly and loosely explain
consumers who can influence other people to a purchase and also
the people who can influence changes on the various aspects of
packaging, distribution, support and pricing of a product or a
service. |
| |
 |
| |
|
| |
 |
|
|
|
The impact: |
|
|
Increased consumer-generated content and blended search
engine results. |
|
|
Increased user engagement resulting in better product and
services. |
|
|
Increased customer loyalty and retention |
|
|
Communicate branding messages intelligently within online
social media conversations |
|
|
Free market and consumer
research by listening and analyzing conversations |
|
| |
| |
|
