GadgetsGuru Casestudy

Social Media Marketing

Behavioral Marketing

Lead Generation

Corporate Communications

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OffersForShoppers Case Study

Client: GadgetsGuru.com (GG) ( India’s first online technology mall )
	Campaign Start date: mid-June-2007 Campaign end date: December 2007 Client location: Mumbai Target market: All over India

The Problems and Challenges: • Less traffic and conversions • Less repeated visitors • Average UI, high bounce rate • No branding and corporate identity • No corporate communications strategy • No cross selling and up selling • Was not getting good SERPs except for the brand name search • Didn’t have engage-customer approach • Had difficulty in finding right places to advertise • Had difficulty in reaching some metro cities • Limited knowledge on competitions’ activities • No serious online promotions • Had extensive but not so-easy-to-read product descriptions • Had navigation issues • Was running PPC campaigns almost regularly

The Solutions offered:

• Suggestions for a better customer focused user friendly site
• Intelligent SEO
• Defined their cross selling and up selling strategies
• Psychological approach to engage and encourage customers in every phase of buying
• Localization in advertising
• Found better avenues for marketing
• Copywriting of some pages
• Better communication material for remarketing
• Online article for new product launch
• Keyword visibility test
• Competitor analysis
• E-book template
• User satisfaction research and retail survey and suggestions
• Analysis and research on shopping cart recovery
• Developed frequently used keywords
• Festival season sales tips
• Tips for positive customer care
• Suggestions for attractive and readable product descriptions
• Suggestions for better navigation
• Better targeted marketing
• Defined branding and corporate identity
• Manual submissions to major search engines and listings in directories

Kapston Campaign Results:

• Positioned as India’s first online technology mall
• Qualified traffic increased by 400% and conversions multiplied
• New website made GG look like a big corporate and won them huge deals from Asia pacific region
• Bounce reduced drastically
• Better customer retention
• Better visibility
• Increased local reach
• Very few PPC advertisements occasionally
• Corporate communications improved by leaps and bounds

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