|
Internet is an information ocean of possible solutions.
Customers now pull information or find information and they are
more potential when they are in an active state of mind. The
mass media broadcast dilutes the message and are often delivered
when the target audience is in a passive state of mind. Your
message doesn't get delivered when he is relaxing.
Next generation personalized MASS marketing medium.
Customers still visit shops, talk to sales people, read
magazines and talk to friends to gather product information but
customers are turning enmasse to the Internet as their primary
knowledge source. In particular, search engines, blogs, social
networks and forums are increasingly influential and should not
be taken lightly. Marketers must recognize that the Internet is
where customers are heading and, if marketers want to stay
visible and viable, they must follow. By having presence
everywhere, you can target the mass in a more active state of
mind and at his place of interest. |
|
Click here to know more and to
submit an RFP. |
 |
Demographics of the Internet.
Today's children and young adults are born and brought up
seeing the Internet. They look at the Internet as a
complete problem solver. According to demographics, this
group is dominating the Internet and if they cannot find
you there, then you are losing a major market share.
Understand your customers for FREE.
Tracking visitor’s activities better than any other
media. You can understand how they came to your website,
how much time they spent, how they navigated, what they
clicked, where they exited, what they purchased and much
much more. This is almost a free research for you,
opening up great opportunities to cater and build strong
loyalty and word of mouth advertisement.
Problems with older media.
With TV, Radio, Newspapers and other forms of mass
marketing, you can only target a small percentage of
potential clients. The shelf life is split seconds or a
day or a week or a month. The chance of repeated visit
is less. Once they are used to your ads, its difficult
to make them do the desired action.
Makes you look BIG.
It gives the impression of a big company. It gives time
for you to respond and it also helps you arrange a
product not in your inventory. If done properly, it
improves credibility and brand.
Makes you a Global Player Overnight.
It makes your products and services open to the whole
world. A local merchant can become a global player and
the target market size multiplies over night. Having a
website is no guarantee of becoming a global player and
there need to be so many things that need to be done
and that's where Kapston comes into the picture, Internet
is the most easiest way to do so.
|
