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WEX SM, PPP SM & SIA SM |
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The selling process doesn't end with launching a product, persuasion and advertisement. Generating leads and selling online requires that you capture the user's attention in the advertisement, getting them to click, push them to the correct landing page, navigate them easily through the web pages and get them to do the desired action. That’s why we have some introspective services to address this area. |
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Website User Experience (WEX) is a service we provide to increase the WEXuality of your website. Attention span of internet users is decreasing day by day. The first reaction to not finding the product they are looking for is to give up and click over to your biggest competitor. If they can't find the product quickly in 2-3 clicks, you have lost them for ever. Customer behavior on the Internet is completely different from the real world. It needs the sharp foresight and experience of information architects, usability experts and differentiation and positioning skills of an ad agency to maximize the experience of your customers. Psychological Product Placement (PPP) means placing the products in your website according to the visitors taste. It’s almost like real world companies hire experts to arrange the products on their shops. Placing a product on a website is like walking a thin line of what to do and what not. There is always a possibility of overdoing or under doing it. Light, color, aesthetics, structure, ease of use, navigations, controls and other factors plays a major role and need to be well thought about. Also to get it right, a deep understanding of the profile of the customer, their demographics, visit patterns, characteristics, requirements, state of mind etc. is very important. By dealing with different kind of businesses and websites, we know what works for your particular type of website. We make use of user experience/ usability architects, regular net users, technology freaks and novice users from different walks of life to emulate and understand the user perception. Square Inch Analysis (SIA) – SIA is the process of analyzing every square inch of your website, your competitor’s website and similar websites from different verticals and horizontals. We get inputs for WEX and PPP by doing an SIA. SIA have helped us to identify many unknown process completion bottlenecks and problems in our clients’ website. The traffic generated by all advertisement mediums will be short-lived if any of the above said parameters we mentioned in WEX, PPP are not compelling enough to encourage the desired action and repeated visits. A company using the user-initiated medium like Internet to increase brand equity should equate and many times multiply the real world scenario to get the right online formula. |
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