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Frequently Asked Questions

How can I reduce my advertisement and marketing expenses?

When you outsource to Kapston, you will not need to hire Internet business consulting and research companies, freelancers and employees for different activities like usability testing, search engine optimization, search marketing, social media marketing, copywriting, press release writing, behavioral marketers, communication strategists etc. We limit the use of all costly advertisements like Pay Per Click (PPC), paid listing, paid advertisements etc.  We are probably the only company in the world who does end to end online marketing campaigns for our clients. When we take a holistic look at your business it will help us understand your business deeply. We do extensive research online on your customers, competition, marketing, website etc. and find out what works on your kind of business and what is the most competitive medium to reach your kind of customers. This helps us in developing targeted and efficient strategy thereby reducing the overall campaign cost of promotion and advertisement. Though we understand that cost arbitrage is not a major and permanent differentiator, campaign execution from India help us control your marketing dollar. Outsourcing internet marketing and promotion helps you dedicate more time on your core competencies. This helps to strengthen all other aspects of your business offline like support, expansion, research, distribution, etc. The money you saved can be channeled to other offline advertisements like newspapers, radio and TV. It also allows you to free your internet marketing, internet advertisement and internet promotion resources. Outsourcing to Kapston also brings to the table, a diversity of people who are like your real life customers and with it, unbiased opinion about your website, products, competition and your business. This can also be looked at as a free customer research. A good website indeed reduces your call center costs as well. Kapston design online advertisement campaigns by complimenting your existing media and other offline campaigns. The online research reports Kapston delivers can be used to fine tune your business as a whole.

Why outsourcing wins over In-house advt. and marketing?

Every research says so!!!!!
In-house online marketing teams are good for repetitive tasks. Advertisement and marketing on the Internet is much more volatile than any other mediums like newspapers, magazine, hoardings, radio and TV. On the Internet, things worked today may not work tomorrow. Due to this complicated nature, we are yet to come across a good in-house web marketing team. It takes an in-house team months or years to develop an effective tailor made strategy. By the time you know all the answers, the questions would have changed. It takes businesses more effort to get a client than an employee to get another job. A business is more concerned about its reputation. Because of this reason, a business needs to reinvent itself to stay in business. A business is more answerable than an employee. Stopping a service is easier. When you outsource your marketing, you will not need to hire employees for consulting and research, usability testing, search engine optimization, search marketing, social media marketing, copywriting, press release writing, behavioral marketers, communication strategists, online promotion (online submissions, forum promotion), etc. Cost for hiring and managing a team in a cost effective country is not the most viable option right now. 

Ego-driven decision-making
Inconsistent KPIs
Endless rounds of debate over visual design

How is Kapston different and how can Kapston increase ROI online?

We are the first company to devise and develop online marketing techniques like 360 Degree Internet marketing communications, Business Oriented Online Marketing (BOOM^SM), Internet Strength Weakness Opportunity Threat analysis (iSWOT^SM), Square Inch Analysis (SIASM), Psychological Product Placement (PPP^SM), Website User Experience (WEXSM), End to End Internet Business Consulting and Marketing^SM, WYGiWYG What you Give is What you Get, Marketing to Influmers^SM (Customer’s with an Influence on other potential customers).