back to homepage

Behavioral Marketing

Have you analyzed your website from a customer behavior perspective? Conversion and marketing ROI rocks if you get the potential customers to a near perfect web page when they are in the correct frame of mind. But how can you define the right prospects? A perfect web page or website and how do you know whether they are in the right mood and are attentive to what you are offering?

Are you promoting your products and services at the right place? When you want clicks, are you advertising in the places where people clicks more and when you want them to buy are you advertising in places where they are more inclined to buy? You have designed a website thinking, if you design and structure it a particular way and the visitors will react a particular way. But are you really getting the reaction you expected?

The methods, place, media you used to get a visitor has a huge impact on the prospective nature of the visitor. For eg. a visitor you got from an email marketing campaign, corporate communications, social networking website, search engine or offline advertisement have difference in mindset and buying patters. Are you trying to understand the pattern and fine tuning your marketing campaign? And widening or narrowing the net to accept and convert these different profile of customers when they visit your website?

The search terms that the people use for information when they know about the subject matter really well and when they don't know anything about are different. Similarly when they are desperately looking for buying and when they are in two minds to whether buy it or not are different. Your website must be completely equipped to exploit all these parameters in play and be flexible enough for any change in the behavior, search engines and the marketplace.