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Kapston Packages 

We have a pricing model suitable for any kind of business.  We work with both Cost Per Acquisition (CPA) or Pay For Results (PFR) and Pay As You Go (PAYG).  As a customer oriented company, Kapston have foot in each of these corners. The PAYG model can be again broke down to One-time payment, 3 months, 6 months and 1 year contract. We know that our clients are making an investment in their businesses and they expect to see a return on investment in the agreed upon time.

Cost per Acquisition or Pay for Results

In this model, you don't pay if your requirements are not met. What you get is a hands-on business partner who works closely on all aspects of the business for less than what you pay for an affiliate company. The benefit for this campaign is long term. CPA or PFR pricing model allows companies of all sizes, with online marketing and advertisement budgets both large and small, to benefit from cost effective, results-driven online advertising.

PAYG (Pay as you go)

1 year contract

Since it can take many months to understand customer, spot traffic, and conversion trends, a campaign need this amount of time to really get cranking the way you want it to. Companies with a dynamically generated website, crowded market place or companies with footprints and customers from multiple locations or multiple countries benefit from 1 year contract. The companies who opt for this package will be insulated from all price increment during the period of service. It gives enough time to research and experiment with all aspects of promoting and branding a business and a website. From a cost per month standpoint this package is the most economical. This way allows the client to pay a fixed amount each month instead of having to pay a big amount at the beginning of the project. We offer an incentive to sign up for the longer contracts. In other words, it will be cheaper to sign up for the 1-year contract than signing up for the 6 month plan and then signing up again for another 3 months or 6 months

One time payment

This model works well for companies who don't want a long-term contract, and who have a smaller site with less number of pages. For these clients we would ask for half the fee up front, and the other half in the middle of the campaign. We would generally budget approximately 3 months from start to finish with a one time fee type of campaign, and provide the client with an option for signing up for a long-term package at that time.

6-Month Payment

This option is good for clients who want more long-term work than the one-time-fee option provides. Complicated dynamically generated sites will minimally need this type of program, as they can't generally be served well with the one-time-fee option. This gives more time to understand the market dynamics and competition. This allows us to experiment and respond to changes during the middle of the campaign. We usually amortize the entire campaign fee out into monthly payments for the 6-month package.

Kapston works with a variety of business entities ranging from individual business owners and start ups to established small and medium-sized companies from all part of the world. Kapston helps you scale to the next level, whichever level you are, currently.

From Idea Start-up Mid size Corporate Leader.