back to homepage

Marketing to the Influmers ^SM , today's proactive and powerful consumers

Influmer ^SM or Influmers ^SM  is an abbreviation for Influential Consumers. It describes the way customers change the dynamics of modern day consumerism. The term is coined by Kapston to broadly and loosely explain consumers who can influence other people to a purchase and also the people who can influence changes on the various aspects of packaging, distribution, support and pricing of a product or a service. The new age customers are not the passive customers whom the companies used to take for granted. The days of customers who accept anything without reacting is in the final stage of extinction.  Every economist in the world predicted a total dominance of companies on the customers. A situation, where competing company’s come together and control and dominate the customers. Internet is once again proving economists wrong. Inversely, today’s customers alone and in group have the power to exercise influence and to an extend control the monopolistic behavior of the companies.  Coming are the days of movements of organized customers against big industrial powerhouses.

Influmer^SM or the customer with a never before power to force change companies, is an idea many countries and trade bodies around the world tried to change in the past and failed can become a reality. There was never a platform where customers can gather, support and vote for consumer choice or choices. Today there are many platforms where a company can market to the Influmers^SM. The same platform can be used by Influmers to influence the companies.
 

Though unused and unknown for them, consumers today have influential power on the product manufacturers and service providers. They can harness the power of groups to influence and change a product or service to the way they like. The next big revolution after the industrial revolution is going to be the Influmer^SM revolution.

The big question is “Can a consumer or a customer ever influence the monopolistic behavior of market leaders and huge corporations? Is the time magazine making “YOU” the person of the year a myth? If it’s a reality, how will they do it? Can anyway marketers leverage this empowered collective souls?

We have the answer. Kapston has come up with various ways to market a business to the Influmers^SM. We know where they go, what they do and how they do. We also know how to analyze their feedbacks to address and change a product before it becomes obsolete or before it is overrun by competition.  In fact we equip your organization for tomorrow.