back to homepage

360 degree internet communications

Often businesses have gaps in what they actually communicate and what the target audience comprehends. They do not focus the communication where the majority of target audiences are found. If you do not know your target audience well, the time, effort and money are gone in drain. They end up shelling millions of advertisement and marketing dollars out doing so. For e.g if they want to target journalists, they do not communicate their messages in places where journalists frequent. And if their target audiences are young people, they don’t do it where the young people hangout.

Click here to know more and to submit an RFP.

The solution is to profile your customer and the places they actually frequent. After that you should also find out the way you can reach them on the Internet. Many websites look perfect from the outside, but when it comes down to actually accomplishing a desired action, the imperfections surfaces.

The fundamental hypothesis of the traditional 360 degree marketing strategy is that the human brain acts and reacts to all brand communications from all directions at all times. It also state that the brain absorbs and retains a major chunk of this broadcast.

We at Kapston believe that the brain accepts and process information efficiently and completely, if the message is delivered when the user is consciously searching for information. They have to be actively looking for information or a marketer should gradually drive them to do so. The messages have to be focused on getting their attention over and over when they are in a semi active state of mind. This can also be achieved by one single great message or by increasing the recall by following the visitors everywhere they go on the internet. According to research, a visitor is at the most absorbable state of mind when they are at a retail outlet or while they are browsing through the internet.

A quarter of the visitors who do not find a website interesting or could not use the site satisfactorily or was unable to find the required information easily, do not return to the website again. In the process these websites kill their brand before it is born.
The reason why a holistic 360 degree internet communication is important is because; most potential customers are browsing the Internet for what you sell only for a small fraction of the time. If you're not found when they are searching, they will find someone else, may be your nearest competitor. Anything less than a 360 degree internet communication reduces your chances of taking your business to your prospects beyond repair.

Kapston's 3600 brand communications use this fact to convey the brand message effectively in right direction, right place at the right time.